First off, many thanks to you if you participated in last week’s Shop.org and Forrester joint survey of holiday season results. In all, 84 companies repsonded to our anonymous follow up survey of how topline sales fared this holiday season vs. last. We were happy to see that, contrary to the prevailing rather gloomy impression out there, many retailers this holiday season actually did garner increases in topline results compared with Holiday ‘07. Overall, almost two-thirds of retailers surveyed indicated that their sales increased vs. last holiday season. Indeed, 40% of retailers surveyed reported that topline sales increased more than 10% from Holiday ‘07. Multi-channel and medium and larger size retailers tended to fare best this holiday season. That said, fully half of online only retailers also reported at least some increase in YOY holiday sales. Retailers noted that, while November was slower than anticipated for some, consumers got serious about online holiday purchases in December — we believe no doubt partly encouraged by abundant free shipping offers and discounts. See the full, aggregated results here and let us know your thoughts. There are some fascinating comments in the PowerPoint.
Posted in Retail Thoughts | SORO & E-Holiday Mood Study | holiday
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